Who is it for

For B2B SaaS companies, ideally EventTech (virtual events & webinars), SalesTech and MarTech. preferably US early stage no presence in Europe yet, but you have inbound leads from across the pond to get started

What I will do for you

• Management of your inbound leads from Europe
  • Locally (Germany-based + UK number)
  • In French or German where relevant
  • High close ratio, based on 20+ years Sales experience, overachieving in each role
  • Pay only for results (commission and/or stock only)
• Creation of relevant, effective and localised Sales content
  • Sales graphics - supporting the define Sales stories, and enriching communications
  • Sales videos - demos, features value-sell, walkthroughs, etc..
  • Sales FAQ - creation of or contribution to a Sales-focused FAQ (addressing especially questions like GDPR)
• Outbound Sales campaigns
  • List building based on ICP (Ideal Customer Profile)
  • GDPR-compliant email outreach, with personalisation and sent from own Inbox

Why using my "Sales-as-a-Service"

• 20+ years Sales experience, overachieving or breaking records in every role
• high close ratio and excels at managing complex sales
• creation of Sales content and strategies included
• VP, MD and C-Level experience in fast-moving companies
• Sales & Tech geek / always learning = leveraging the best strategies, tactics and tools
• systems thinker, building playbooks and systems for scale
• 13 years experience working with the US
• entrepreneur mindset / bootstrapped 2 startups to acquisition
• 1% of revenues are invested in removing CO₂ from the atmosphere via Stripe Climate

Assigning your European INBOUND leads to...

	Local Partner	In-house FTE rep	Nic
End client relationship	Lose	Keep	Keep
Local presence	+++	-	+++ (Germany)
Language	Local	English, ?	English, French, German
Close Ratio	+	++	+++
Complex Enterprise Deals	+	++	+++
Revenue per deal	+	++	+++
Sales content creation	+	-	+++
Business Creativity	+	+	+++
Self Sufficiency	++	+	+++
Cost Structure	Opex only (Discount)	Capex (Base salary) + Opex (Commissions)	Opex only (Commissions)
Cost	20-50% off rate card, every year	Base Salary + 1-5% Commission	20% off year 1 revenue only

Methodology

Learn your product, becoming an expert at it.

"One-man-band" - doing most myself (incl. producing videos and graphics), tapping into freelancers where needed (eg lead researchers).

Not an agency. Boutique Sales Expert.

Sales content creation

As part of my sales engagements, I can create:

• Sales Strategies, incl. Channel Sales
• Sales Videos
• Sales Graphics
• Product Demo Flow
• Sales FAQ
• Rate Card & Budget Calculator
• Automated Proposal Flow
• Automated Lead Generation Systems
• and more to be discussed...

Rate Card / Pricelist

Sharing prices is an important milestone in the Sales process - it helps:

• (dis)qualify the opportunity
• shape the prospect's understanding of your position in the market
• assess budget threshold/ceiling

Graphics

Marketing content is good to have, and serves a purpose. However it is rarely properly aligned with the flow of sales demos, and adequately supporting sales stories, especially in the startup phase (moving ground).

Through strategic thinking, doing demos and sales meetings, I define Sales stories and demo flows, and create the supporting graphics to it.

One image equals Thousand words.

Sales Graphics Sales Graphics

Videos

Video has become the preferred content consumption method for most people, and remains underused in Sales.

Creating Sales videos - generic of bespoke for a specific client/deal - leads to higher impact and easier cross-pollination. It creates a more modern, professional and different image in the prospect's mind, while conveying concepts and product features/value more effectively.

Sales Videos Sales Videos

Demo

The "demo" is a pillar of the Sales process in B2B SaaS. It is an art and a science.

I build a demo flow with a library of examples and automations.

Tools

I am a productivity and Tech geek, obsessed with how to run things more efficiently, leveraging technology where possible and building systems for scale.

Team

Team of one, with a long-standing experience of hiring/working with freelances/contractors myself to outsource specific tasks - either low value tasks, or where expertise is required.