Hiring a VP Sales can be quite a commitment, and costly if done wrong.
If you are not quite ready to hire one as full-time employee, or want to give yourself time to find the right one without time pressure, I can step in as temporary solution, on a monthly contract, part-time or full-time basis.
IMMEDIATE IMPACT
Hiring the right FTE can take a lot of time - and can be a costly gamble if pressed by time.
With no risk & long-term commitment for you, I can start immediately.
UNBIASED INPUTS
New hires will want to play nice and might say what they think you want to hear.
I'm not bound to “say the right things” for political & career reasons so I can share unbiased feedback.
What you need to hear is not always what you want to hear.
ADDITIONAL INSIGHTS
Why be bound by the strategies & execution of a single person?
Get additional ideas/strategies/tactics that can be expanded upon by your full-time VP
VETTING
Vetting VP EMEA candidates can be a challenge, when you don't know Europe well.
I can help vetting your VP EMEA candidates - just like I have done with my own replacements in the past.
MONTHLY INVOICE
Hiring in Germany is a pain.
My services are invoiced monthly
= no hiring overheads
CANCEL ANYTIME
No long-term commitment.
As part of my sales engagements, I can create EU-specific...
Lead Generation
strategies
What works in the US might not work in EU.
I have experience setting up scalable processes for lead generation in Europe, with proven results.
For example generating 5-10 meetings a week using Twitter, or cold email campaigns.
Sales
strategies
Direct & Channel Sales - the latter being extremely powerful in Europe (leveraging partner's local presence).
Also regional strategy, eg Germany might be the largest economomy of the EU block but is rarely the right country to start your EU expansion.
Team building
strategies
eg candidate profiles & pipelines.
From experience, it takes a particular profile for Europeans to thrive in a US-driven high-growth environment.
Sales
videos
Outreaches are much more powerful when they include custom, local videos (vs a generic American version).
I can produce sales videos that provide a local feel & speak to European needs.
Sales
graphics
A picture being worth a thousand words, I have relied a lot on Sales graphics in my career.
They help educate and convey the benefits of a solution much quicker & better than long reads.
Product
Demos
A great product demo requires work.
Defining the flow, adapting to the prospect's needs, leveraging the best resources, etc..
Sales
FAQ
Why answer again and again the same questions.
I am a strong believer in reusability for efficiency: answer a question as best as possible, then reuse again and again.
Rate Card &
Budget Calculator
I have seen rate cards (pricelists) that give even people in the know headaches.
Making it easy to buy from you starts with a clear, customer-centric understanding of how your pricing works.
If your pricing is somewhat complex, ie includes many options, a budget calculator helps tremendously - empowering reps & prospects to run different scenarios.
Automated
Proposal Flow
First impressions matter.
Your proposals will circulate internally on the prospect's side and more often than not land in the hands of people you have not personally engaged.
There is an art & science to creating clear, engaging, self-selling proposals.
And the more automated the process can be, the less room for rep errors & .
Automated
Lead Generation Systems
Depending on your target audience, my experience in setting up automated systems can lead to innovative & automated lead generation systems (using APIs, eg Twitter).
& more...
1% of revenues are invested in removing CO₂ from the atmosphere via Stripe Climate.
Additional resources (Directories):
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